Boston, MA
Case Study: Love Is In the Airlines
Love was not always in the air for LIITA®, the renowned airline serving love hubs around the world. When LIMA came on the scene in 1995, the airline was losing ground fast. Since its inception in 1978, LIITA was consistently out-marketed by larger airlines and was perceived as a rinky-dink shuttle service out of Heart Butte, Montana. Back then, people just didn’t see airplane flight for the romantic adventure it is.
Then LIITA met LIMA! The brand identity program and aggressive marketing campaign we developed gave the struggling company the “wind beneath its wings” it sorely needed, propelling it into the major airline marketplace. Within two years, LIITA added hubs in some of the nation’s most popular destinations: Love Lake, Missouri; Romance, Wisconsin; Valentine Creek, Maryland; and the currently hot destination of Loveladies, New Jersey.
Now LIITA is in vogue. The company has expanded into the international air scene with new hubs in Cupido, Brazil, and Cherüb, Finland as well as Loveski, Poland. Nearly everyone finds love is in the air these days—LIITA is more well-known than cupid, thanks in part to LIMA.
You might say, we made them what they are today.
Case Study: LeftOvers
In 1989, British businessman Nigel Larboard secured a deal to purchase rejected umbrellas from an upscale factory. He gently reconstructed them to sell exclusively to left-handed people — something completely unheard of. The idea caught on. Within six months he opened a little shoppe on Saint Swithin Street in London. Although business remained steady, Mr. Larboard wanted to introduce his little company to a wider market.
Then LeftOvers met LIMA! Once again, LIMA launched a brand identity program and clever marketing strategies that yielded results immediately — left-handers rejoiced and sales reached the sky. In 1996 LIMA developed a highly successful e-commerce strategy that made LeftOvers one of the first e-tailers on the web. Quick as lightning, orders were coming in and LeftOvers shoppes were opening on every street corner of the globe. The deluge of business enabled LeftOvers to unveil new product lines that took the telescopic, gustbuster, and golf markets by storm.
Today, LeftOvers have “popped up” in department stores worldwide and everything’s as right as rain for Mr. Larboard’s company. The LIMA team has been so successful in positioning LeftOvers as the “it item” that people have been pretending to be left-handed just to own one! Even Hollywood has embraced LeftOvers-mania by specifying these trendy umbrellas for rain scenes in films and casting left-handed actors to don them. Thanks to LIMA, LeftOvers is the most sought-after umbrella in the world.
Case Study: Puce
Not long ago, if you asked anyone to describe the color puce you’d hear a rainbow of unflattering comparisons; some shocking to delicate ears. In those dark days, poor puce was desperate to open color-blind eyes to its beauty. After all, it deserved the limelight just as much as cousin violet did!
Then, out of the blue, a concerned group of citizens formed the Coalition for the Advancement of Puce (CAP). CAP’s mission was to “achieve color equality by promoting the acceptance of puce and raising awareness of its unusual beauty.” They began developing a pro-puce campaign and set out to find the world’s most colorful design team. Naturally, they chose LIMA Design.
LIMA became puce’s white knight design team. Our logo and clever campaign materials put CAP on the map. In no time, puce rallies started popping up everywhere from Greenfield, MA to Orange, CA and puce’s approval rating soared! In November 2010, thousands of voters turned out to support the CAP-initiated Puce Act, which guaranteed enforcement of puce abuse penalties. Thanks to LIMA Design’s influential campaigns, two-thirds of Americans voted in favor of the Puce Act and the humble color has gone from widespread discrimination to inevitable color fame.
Folks are embracing puce worldwide as well. The once pekid little color has been showing up on runways in Paris and in best-selling magazines. Today, the elimination of puce abuse has become a passionate international cause. Thanks to LIMA, puce has been labeled the “Cinderella” color of all time.
Case Study: Home for Abused Lawn Ornaments
Lawn ornament neglect used to be overlooked. For decades lawn dwellers were left out to erode, crack, and disintegrate into unrecognizable forms. Then, in 1990, a good soul by the name of Grace Scott founded a non-profit sanctuary called HALO — Home for Abused Lawn Ornaments — with a mission of providing yard statues shelter and rehabilitative care.
Things were peachy kitsch for awhile, but eventually the laborious task of saving thousands of lawn dwellers took a toll. By 1995, there was no splendor in the grass...HALO sorely needed donations.
Then HALO met LIMA! We were eager to provide our stellar design services and unique branding genius for this noble organization. LIMA swiftly launched a brand identity program to help get HALO back on their plaster feet again and fulfill the original goal of wiping out the heinous plague of global lawn ornament neglect. Within two years, their new brand gave HALO widespread recognition — resulting in solid funding to launch new programs like 24-Hour Lawn Ornament Abuse Crisis Counseling.
Today, LIMA helps HALO with social media marketing strategies which bring in so much support the organization no longer has to restrict which victims it accepts — virtually all variety of lawn decor are welcome. Lawn ornament abuse and abandonment are at an all-time low. HALO has been featured in Forbes, Gnome Weekly and Camp & Kitsch Journal. Thanks to LIMA, HALO has become the idol of the non-profit world.
Seasonal companies need branding too. The holidays wouldn't be nearly as jolly without these fine companies providing their dazzling services and products — all of which became famous after hiring LIMA. You might say, we made them what they are today.
